The Nike Air Max 97, a silhouette synonymous with futuristic design and undeniable comfort, has seen countless iterations since its debut in 1997. Among these variations, the Air Max 97 LX Overbranded, particularly the coveted white colorway, stands out as a highly sought-after collectible and a testament to Nike's ability to consistently reinvent a classic. This article delves into the intricacies of the Nike Air Max 97 LX Overbranded Weiß, exploring its release, design elements, market value, and the cultural phenomenon surrounding its popularity.
Nike Air Max 97 Overbranding Release Info: A Look Back
While the specific release date of the *white* Overbranded Air Max 97 LX might vary slightly depending on region and retailer, the initial launch of the Overbranded series fell around November 21st, 2018. This wasn't a singular drop, but rather part of a wider collection showcasing Nike's penchant for bold, maximalist designs. The "Overbranded" moniker itself speaks volumes about the aesthetic: the shoe wasn't merely adorned with logos; it was saturated with them. This wasn't a subtle branding exercise; it was a statement, a visual explosion of the iconic swoosh and other Nike identifiers. The initial release saw a variety of colorways, but the predominantly white version quickly became a fan favorite. Its clean base allowed the overbranding to truly pop, creating a striking contrast that appealed to both sneakerheads and those seeking a bolder fashion statement.
The $170 price point at launch positioned the Air Max 97 LX Overbranded within the premium segment of the Nike Air Max line. This price reflected not only the use of high-quality materials but also the intricate design process and the limited nature of the release. This premium positioning, combined with the unique aesthetic, contributed significantly to the shoe's desirability and subsequent resale value. The initial release likely saw high demand, leading to sellouts in many locations and fueling the secondary market.
Nike Air Max 97 LX Overbranded Athletic Shoes AR7621: Deconstructing the Design
The Nike Air Max 97 LX Overbranded, often identified by style code AR7621 (though variations exist depending on specific colorways and regional releases), is a masterclass in maximalist design. The shoe's foundation lies in the classic Air Max 97 silhouette: the flowing lines, the full-length visible Air unit, and the layered design that mimics the ripples of water. However, the Overbranded edition takes this familiar structure and elevates it to a new level of visual intensity.
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